When I first discover Pinterest, I pinned and pinned for hours on end! Now, I don’t have as much free time as I used to and I haven’t pinned anything in about a month. As far as how Pinterest holds a place in the public relations world, I’m not sure if I am 100% sold on it yet. I think for people who are visual when it comes to identifying what they like, Pinterest is ideal. If your company produces a product or service that can be shown through photos, I would probably encourage the use of Pinterest. Clothing is a very popular “pin” topic as well as food and crafts. You can get really creative when figuring out how to include your product in each pin. However, I don’t think that if your company is straining trying to decide how to create a “pin-worthy” photo, you shouldn’t use Pinterest. Good photos are repined over and over and can show up on someone’s feed for weeks. A bad photo just for the purpose of having it on the site is useless.
I can’t decide if Pinterest will become a short fad or not. I think there are some adjustments that need to be made to the details of specific parts of the site, but the concept is easy and effective. These two elements make Pinterest a type of site that could stay around for a long time. As mentioned earlier, I have my own Pinterest account. To be honest, it took me a while to figure out how to maneuver the site. A better tutorial could be something that is fixed in the future. I actually have recommended Pinterest to coworkers and they love it! My old coworkers, however, do not really understand the simplicity of how to use it, but the younger people had no problem learning. If some changes are not made to Pinterest then it could possibly fade away. But if it is constantly improved, there is hope for Pinterest to become a regular tool for use in public relations.
Pinning Comments February 23, 2012
Victoria Evans- BEWARE, Pinterest can be addicting!
Pinterest really is super addicting! As I mentioned in my blog, I am currently on a hiatus from pinning because I don’t have the time, but positive I’m going to become best friends with Pinterest very soon! I use Pinterest to plan the wedding I will have. You know, once I get engaged and once I get a boyfriend! Haha I think Pinterest is like those “keepsake boxes” each and every one of us know we kept under our bed! The boxes that you stuff pictures of what your future house will be and write down motivational thoughts for the “future you.” Pinterest is like an online-version of that keepsake box. You can save pictures and resources on one website that you can constantly look at whenever you want to, to remind you of things you want to do or be in life.
Katie Poole- The Power of Pinterest
Pinterest really is a site that if you are constantly on it, you will get bored. But, if you only get on Pinterest in your spare time, you will always be pleased with its contents. Since Pinterest can be divided into categories, I think that companies can select their specific target audience much easier. Also, a good pin is a memorable pin. Just creating something for creation’s sake is not going to help your product because no one appreciates a bad pin. No one.